Social Media Marketing
Engage Your Target Customers at the Right Time on the Right Platform
Social media marketing (SMM) by socialmediaarena.com provides you solutions to reach potential customers through social media (facebook, Instagram, Linkedin, Twitter, Youtube etc). It enhances your business visibility and enables you to connect and engage with existing customers. We help you to reach voluminous prospective clients in the most economical way through suitable media for the nature of your business.
Apart from Social Media Marketing, our team will support you in Web Design, Content Management, Search Engine Optimization, Google Ads, Google Analytics and much more.
Why Social Media Marketing?
Reach Your Target Customers where They are and Engage Them
Social networks have quickly become an essential aspect for the success of your business’s marketing campaigns. They offer incredible benefits that allow you to reach the vast majority of your customers, no matter where they are located. Using them wisely allows you to create incredible opportunities. Social Media Marketing is the most cost effective way to carry out an advertising strategy. Indeed, you can create an account absolutely free on all social media. Subsequently, using organic publications, it is quite possible to market your business by promoting your products. Organizations today must take advantage of digital opportunities to grow. Social media helps break down geographic barriers, and a message can have much greater reach when compared to other.
What is Social Media Marketing?
Reach Your Potential Clients and Boost the Sales of Products and Services
Social Media Marketing (SMM) is one of the most effective marketing platforms, enabling you to reach target customers where they spend most time of their day. It can be advantageous to reach voluminous potential clients economically, if suitable platform is picked. Social Media Marketing can be done on Facebook, Instagram, LinkedIn, Twitter, Pinterest, Snapchat and Pinterest based on the type of business or need. Following are the main SMM Activities:
- Creating and managing Social Media Pages/Profile for the Company.
- Publishing offers and great contents on the pages at regular intervals.
- Connecting with potential clients and interact with them.
- Boost your posts and run targeted advertisement on social media.
- Analytics and Reporting is another important activity to understand the outcome of the ads, engagement and reach .
The major Social Media Platforms socialmediaarena.com proposes are Facebook, Instagram, LinkedIn, Twitter and YouTube.
Why Social Media Marketing is essential for Your Business?
Engage Your Target Customers at the Right Time on the Right Platform
Social Media Marketing helps you to Grow the Brand Awareness of your business effectively. Reputation Management of business is another aspect which can be achieved through managing your Social Media Platforms and posting updates and offers at regular intervals. Social Media helps you to connect to new potential customers and engage with existing clients. Through rightly targeted advertisement your business can achieve Qualified Leads and thereby Boost Sales of the company. Promotion of Services and Products can be effectively achieved and you would be able to reach unimaginable number of prospects comparing to other platforms. Social Media also Enhances Website Traffic, if used in the right manner and also complements Link Building.
How to do Social Media Marketing?
Choose the Right Social Media Platform and Build Community
If you are planning to do Social Media Marketing for your business, you should consider few things for effective results. Some of the most important criteria are:
Set Goals: First of all you need to have a clear understanding what are your business goals. Some of the goals could be boost sales, social media presence, more leads, brand building, have more followers on social media, engaging customers on your page, provide customer support on social media.
Competitor Research: One of the most important aspects you need to consider is to understand the platforms your competitor is employing for their business. If you are a beginner or even looking for effective marketing, this would be of great help.
Choose the Right Social Media Platform: Based on the type of business and expected clientele, you should decide the right Social Media Platform or a mix of one or more platforms. You can choose from Facebook, Instagram, Twitter, LinkedIn, YouTube. Instead of going for all the platforms, you should consider what is suitable for your kind of business and type of content you create. While Instagram and Facebook are good for Business to Customer (B2C), LinkedIn and Twitter are more effective for Business to Business (B2B). Business to business it may differ and a Social Media Consultant can help you identify the right platform for you.
Creating Content: Create profile/pages on your Social Media Network. You can contact us for help in creating a profile/page for your business. Then go ahead and start creating content on your page.
Build your Community: When you have content on your Social Media, next step would be to connect community around your page. Keep the people’s interest to know you more and boost community engagement by sharing useful content for your followers.
Research your Target Audience: Who are you going to reach is one of the most important questions. Based on the platform you choose; the target audience could be different. While Instagram works will with millennials, the older generation are more on facebook. If you are into B2B, LinkedIn and Twitter will work better for you.
Posts and Ads to Build Awareness: You need to keep the page/profile live to bring the brand into the minds of audience at regular intervals.
Social Media Ads: Decide what is amount you can spend on social media on a monthly/daily basis. As you have already decided on the social media platform and target customers, this would be purely based on your budget. Also, some types of businesses, Google Ads may work better. In that case, you should have a combination of social media and Google Ads.
Why Should you Advertise on Facebook?
Reach your Prospective Clients Where they Spend Time
Facebook has almost 2.6 Billion users on a monthly basis, that’s Huge!!
Facebook Ads are economical considering the value it provides.
You can target your prospects based on various criteria, which is an amazing feature provided by Facebook.
Facebook provides useful analytics which is helpful for assessing the effectiveness of ad.
The “lookalike audiences” feature allows you to target custom audience and thereby reaching your ad to people who are likely to show interest in your business.
Facebook allows you to add custom button like Apply Now, Book Now, Contact Us, Download, Sign Up etc.
Difference Between Social Media Marketing and Digital Marketing
Decide the Marketing Platform – Understanding Basic Concepts
Social Media Marketing
Social Media Marketing is one of the faucets of Digital Marketing.
Major Social media platforms are Facebook, Instagram, LinkedIn, Twitter, YouTube, Pinterest and Snapchat.
The Social Media Marketing platform you may have to employ depends upon the goal you would like to achieve.
If you are looking to reach extensive audience reach, you should employ suitable social media based on your target clients.
Social Media marketing basically work based on contents and applying the appropriate channel for effective reach. The reach is limited to people who are on the social media, though it’s voluminous.
Digital Marketing
Digital Marketing apart from Social Media Marketing, covers other online marketing tools/channels and offline platforms as well.
Digital Marketing tools/platforms other than social media are Web Design, SEO, Google Ads and Analytics, Email Marketing, Mobile Marketing etc.
It may not be necessary to employ on channels of Digital marketing. We customize the Digital Marketing channels suitable for the type of business and the goals you would like to achieve.
In some of the cases, along with the social media you may have to depend on other digital marketing platforms as well, to have a varied audience reach.
Digital Marketing can work on contents and even banners and non-internet channels as well. It empowers the marketing to reach people even outside of the social media and the potential is much more significant.
What Are the Benefits of Social Media Marketing?
Build Brand Recognition and Generate Leads
Reputation Management
Build Positive Imprint in the mind of prospective clients about your Brand or Business. The initial impression about your business will influence the purchasing decision of the client. Moreover, Social Media presence enhances the Brand Awareness globally.
Lead Generation
A lead in simple term is the contact information provided by the prospective client. Social Media is the most effectual tool for Lead Generation. Social Media marketing team will employ a suitable mix of organic posts and paid ads for the purpose.
Targeted Advertising
Decide who should see your ads globally. Social media equips you to target the prospects based on geographical area, gender, age, interests, habits and much more. This allows the business to utilize the advertisement budget effectively and reach desired clients.
Cost Effective Marketing
Social Media platforms provide efficient and cost-effective method to present your products and services to voluminous clients. Social Media supports brands to be laser focused and also with minimal investment comparing to conventional means.
Traffic Boosting on Website
The posts and ads on social media can also be used to link to your website. This ensures better traffic to your website and also enhances website ranking. The backlinks to website from social media augments Search Engine Optimization (SEO).
Retargeting Audience
Targeted Advertising on social media can enhance the conversion rate comparing to website visit. Retargeting helps the business to re-engage the customer who have already visited your site and let without a purchase.
Know Your Customer
We are in an era where the customer is empowered. Social media offers the opportunity to gain valuable information about what customers care about, their interests and how they behave. Knowing your customer’s needs will help you to serve them better.
Customer Support
Instant interaction with customer is possible on social media. Customer can give a feedback or review your business on social media to share their experience. It is very effective especially in service industry and also for enquiry regarding products.
Build Your Community
You can build a brand community of your customers and prospects on social media. This allows you to have direct interaction without any cost. The business will be able to develop a growing number of clients thereby building brand loyalty.